Event planning is one of those tasks that often falls into the hands of a Marketing Manager. It’s a ‘sexy’ part of marketing, so people are eager to take on the task of planning an event. But it takes a certain skill set to pull off a corporate event that guests will remember.
Here’s a few of the differences between hiring professionals and doing it yourself.
It’s easy to assume that planning an event yourself and having it in your office will work out cheaper. But when you think about hiring an event specialist, there’s more consider than the initial outlay. Planners understand the in’s and out’s of how events are run. They have working relationships with suppliers and venues. Event planners also know where to cut costs if you’re over budget. They understand risk management, which is an important part of event management.
The last thing you want to have to worry about is planning things like chairs, food and access to parking. But these are important factors to consider when organising an event. A professional planner can take care of these little details so you can focus on preparing the content for the day.
If there’s one part of event planning that can’t be missed, it’s marketing. You need to be able to connect with your prospects and guests to make them want to attend your event. And although you might be savvy in other parts of marketing, such as social media, event promotion is a whole new ball game. A professional planner has all the right tools, knowledge and connections to ensure there are ‘bums in seats’ at your next event.
There are many other reasons to invest in the expertise of an event planner. Chances are, you’ll save money, your event will look better, have all the right people and, importantly, create the best impression. While you might spend a little bit more upfront, the most critical part is that people actually attend. An event organiser can help make sure this happens.
Looking for a venue and event planners near you?
Talk to Adelaide Hills Convention Centre. We have a beautiful venue and a team of experienced events staff to help make your next seminar, conference or product launch a success. With us, you get both the venue and planners in one convenient place.
Let’s talk about your event ideas today.